March 17, 2025
NEW YORK – March 17, 2025 – BlueFlame AI (“BlueFlame”), a leading provider of generative artificial intelligence (Gen AI) solutions for alternative investment managers, today announced the appointment of Matt Keep as its first Product Strategist. Keep will be responsible for defining product strategy for private equity clients, engaging BlueFlame’s industry-leading platform as the company continues to add new features and expand its product portfolio.
“This industry is evolving at breakneck speed, and Matt’s experience will help us develop products tightly aligned to our customers’ needs and ensure we continue to be a trusted partner in their growth and success,” said James Tedman, Head of Product & Head of Europe at BlueFlame. “Matt combines deep industry knowledge and experience with a passion for AI and its transformative potential across the private markets ecosystem. With his experience as an investor in next-gen technology companies, he understands the unique challenges investment professionals face and how AI can be applied across roles to improve workflows.”
A seasoned technology investor, Keep joins BlueFlame from Recognize Partners, a private equity firm focused on investing in digital services businesses. At Recognize, Keep helped deploy the firm’s inaugural fund and played a pivotal role in evaluating investment opportunities across thematic focus areas. Additionally, he co-led efforts to adopt AI internally and realize its potential to accelerate diligence processes and drive value creation across the portfolio. Prior to Recognize, Keep was an investor at Audax Group, a middle-market private equity firm, where he invested in healthcare and technology companies. He graduated cum laude from Duke University with a B.S. in Economics and a minor in Computer Science.
“I am thrilled to lead BlueFlame’s private equity product strategy as we continue to grow and expand the use cases of our AI-powered platform to deliver meaningful value for clients in the alternative investments industry,” said Matt Keep, Product Strategist at BlueFlame AI. “Our platform integrates all the internal and external data essential to underwriting and managing private market investments. It’s the tool I wish I had in previous roles, and I look forward to applying my experience and working directly withour clients to build the best AI platform for private equity firms.”
Founded in 2023, BlueFlame AI offers an AI-native,purpose-built, LLM-agnostic platform for Alternative Investment Managers. Ourteam, with deep roots in alternative investments, combines expertise indeal-making, development, cybersecurity, and financial services. BlueFlame AIoffers comprehensive enterprise search, intelligent document processing, andno-code automation. We excel in semantic search, structuring unstructured data,interfacing with third-party systems, and automating data aggregation and documentgeneration through our Blueprints feature. Uniquely positioned to address AIadoption challenges in financial services, BlueFlame AI transforms howalternative investment managers handle data and automate processes.
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